Not sure how to word this without sounding cynical, but wondering if there's any fail stories from cultivate farm matches and how has the business learnt and grown from these mistakes?

Not sure how to word this without sounding cynical, but wondering if there's any fail stories from cultivate farm matches and how has the business learnt and grown from these mistakes?

Cultivate Farms
Retiring farmers, Aspiring farmers, Investors



We don’t have failures as such, but we are continually uncovering what value we can offer to aspiring and retiring farmers. Luckily all the people we deal with have the same mindset that sharing ownership is a great solution, but that the pathway to get there is many and varied.

 

We have had people respond to our posts suggesting we are a hoax. I can see why they would say that - farm ownership does seem impossible.

 

We know there are skeptical people out there with our intentions and don’t understand how this can work. So our job is to stick around and continually present content to inspire people of the possibilities.

 

There are people who hate the idea of sharing ownership of their farm and don’t see us as relevant - that is fine as well.

 

We have farms that haven’t had an application. There are just some farms that aren’t attractive to most aspiring farmers. So this is hard to find a farmer - but we continue to look and get attention to increase our chances of finding the right farmer.

 

We have had one match that fell through because the farmers couldn’t agree on the pathway of ownership in the end, but we are going again with both parties and there is no ill will. Because we say this from the start - it is about a relationship, and you can’t know if you are a good fit until you start working together.