Farmer Profile

Alexander Croker

Alexander Croker

 Brunswick VIC 3056, Australia
Tasmania, Melbourne, North East Vic, South East Vic, North West Vic, South West Vic
 Winemaker/Owner Little Brunswick Wine Company
 Winemaker Marketing manager High service hospitality
 1-3 Years

Farming Preferences:

1 = no skill level, 4 = most skill level

  • Viticulture 4
  • Market garden 2
  • Sheep 1
  • Beef 1
  • Other livestock 1
  • Chickens 1
  • Specialty Crops 1
  • Dairy 1
  • Broad Acre Cropping 1
  • Goats 1
  • Other Farming Preferences: Winemaking

Farming Skills:

1 = no skill level, 4 = most skill level

  • Marketing 4
  • Business Management 3
  • Human Resources 3
  • Sales 3
  • Planning 3
  • Machinery Operation 2
  • Accounting 2
  • Book Keeping 2
  • Livestock Mustering 1
  • Cropping 1
  • Animal Husbandry 1
  • Fencing 1
  • Agronomy 1
  • Orcharding 1
  • Other Farming Skills: Viticultural management

Farming Methods:

1 = no skill level, 4 = most skill level

  • Urban 4
  • Organic 4
  • Biodynamic 4
  • Regenerative 4
  • Conventional 2
  • Permaculture 2
  • Grass fed 1
  • Other Farming Methods: Integrated pest management

Farm Opportunities Sought:

  • Equity
  • Lease
  • Share Farm
  • Vendor Finance

What have you been doing to get farm ready?

I grew up working on the land in country Victoria (Kyneton). Upon completing my schooling I pursued both a B.Commerce degree and a B.Viticulture and Oenology (Hons). Since then I have been running my own winemaking business. I would love to have the opportunity to grow my own fruit and to take it to market.

Why are you passionate about farming?

I love teaching people about wine, where it comes from, and how their food is made. Many consumers care about wine and how it is made. However, many find it difficult to care about staple foods like grain even though they more essential. I view wine as an educative portal where we can help consumers to better understand their food and their responsibility when choosing what they will eat and buy, and from where they purchase it.

Best days of being a farmer:

My dream farm is a small property (<50Ha) that I am able to care for and nurture along with my family and animals. Winemaking is a pretty long-term business so the perfect day quickly becomes the perfect year. The aim of my year would be to make some amazing, interesting, and fun wines. Each day would be a small step in the process towards doing that. I would walk and check the rows, inspecting for changes in vine health and development, then I would check the barrels and business ledgers, an afternoon of dropping wine to local restaurants and stockists, and lastly, I would stop at football training and practice dobbing a few goals for Saturday's game.